Lil Baby x AX Scents Anime Video Series Grooming


2022 has proven to be a banner year for Lil Baby. The superstar rapper was recently certified Diamond for his single “Drip Too Hard” featuring Gunna; he’s set to appear on the FIFA World Cup soundtrack with a Tears For Fears remix of “Everybody Wants To Rule The World”, and he’s just won the coveted Quincy Jones Humanitarian Award, at the Black Music Action Coalition’s 2nd Annual Music in Action Awards Gala with Remy Martin in Los Angeles.

As he joins men’s grooming brand AX for Fall/Winter 2022, Lil Baby has creatively documented various stages in his life where he felt empowered by being fresh, with a new series of animated videos . The short video series features animated scenarios from the rapper’s childhood — and current success — complete with his voiceover, and details his first association with the brand.

As a fan of japanese anime, Lil Baby says, “I’ve always been a huge anime fan. So having AX turn some of my innermost memories and thoughts into an animated miniseries is kind of surreal, and I hope fans enjoy it as much as I do.

“Smelling fresh makes me feel fresh. When I feel fresh, I feel like my mind is clearer – I feel like I can focus on the task better,” he adds.

Lil Baby’s three anime shorts are titled “Cool Ocean,” “Phoenix,” and “Apollo,” and are based on AX’s three new flavors available now on the brand. website.

Elsewhere in music, Babyface Ray and Digga D have teamed up on new track “Goofies.”

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