New Delhi, November 2 CV Raju, a local innovator from Andhra Pradesh, preserves the traditional method of making “Etikoppaka” toys, a proud heritage rooted in his village, by making vegetative dyes and developing technologies to increase the shelf life of dyes for wooden toys.
This traditional method of making wooden toys using non-toxic paints and natural dyes, an identity that defined the craft community of Etikoppaka village near Visakhapatnam, Andhra Pradesh, was also a dying art. .
Raju explored plant sources and lead-free dyes in their roots, bark, stems, leaves, fruits, seeds, etc. His experiments resulted in natural dye concentrates over a wide range of colors, including royal red and indigo.
Raju has created a cooperative association of craftsmen called “Padmavati Associates” to bring innovative colors to the right markets. He explained a strategy of strengthening local traditions of making vegetable dyes, by developing new tools, techniques and methods to increase the shelf life of dyes. Over time, the supply of many herbal dyes began to increase, making it easier for artisans.
It has developed a variety of contemporary toys for which the market is gradually emerging in India and abroad, according to a statement from the Ministry of Science and Technology.
The National Innovation Foundation (NIF), India, an autonomous body of the Department of Science and Technology (DST), Government of India, has supported Raju in his efforts to be more ‘vocal for the local’ in various ways, such as a financial support through Micro Venture Innovation Fund (MVIF) to meet working capital needs, establishment of a community laboratory in the innovator’s premises which could facilitate product improvement in situ, research and development; validate the plant nature of toys and facilitate marketing through technology transfer to other companies and through dissemination and dissemination activities across the country.
To enhance their relevance, the portfolio of innovative products has been made very rich, and there is a plethora of toy shapes that children like the most such as teething toys, phone, car, motorcycle, kitchen set, bowling game. , go-go, ducks, whistling bird, stack of cubes, turtle, train trainer, dolls, tic-tac-toe, etc.
In addition to toys, women’s accessories such as bracelets, ear drops, earrings, hair clips, hair pins; puja items such as candles and incense sticks, bells; household products such as small bowls, pots, toothpick holders; stationery such as pen with holder, pencil caps, pencil sharpener, key rings, etc. contribute to the diversity of the overall portfolio.
Etikoppaka toys are well balanced and made from natural dyes. This makes them safe even for children. With that in mind, Raju sticks to the conventional art form.
In addition, he hired his fellow craftsmen and also provided them with a job opportunity locally in the same village, according to the statement.
For his work on Etikoppaka toys which bring back the lost glory of local toys, Raju was praised by Prime Minister Narendra Modi in his 68th “Mann Ki Baat” program.
Raju was awarded the NIF’s second biennial National Folk Innovation and Outstanding Traditional Knowledge Award by former President APJ Abdul Kalam. In 2018, he was invited to be part of the fifth batch of the “Innovation Scholar-In-Residence” program organized by the Rashtrapati Bhawan.
He also participated in the annual Festival of Innovation and Entrepreneurship (FINE), the largest platform for local innovators to showcase the merit of their innovations, organized by NIF and DST under the auspices of Rashtrapati Bhawan .
Disclaimer: This article was posted automatically from an agency feed without any text changes and has not been reviewed by an editor
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