Collab Therapy is a unique idea-to-execution ecosystem for designers, bringing resources to them at a single point of access; to design, develop, prototype, test, manufacture and seed their ideas.
(The Magazine Plus Editorial): – New Delhi, Delhi July 20, 2021 (Issuewire.com) – Humanity Initiative OPC Pvt. Ltd., a New Delhi-based corporate design firm registered with Startup India, has announced the launch of its first vertical business CollabTherapy. Collaboration Therapy is a co-design workspace – an idea-to-execution ecosystem, to help the creative fraternity of aspiring designers and students design, develop, prototype, test, manufacture, and initiate their ideas.
CollabTherapy aims to enrich design thinking and entrepreneurship by providing unique access to resources for idea development throughout the design process. It focuses on solving the problems faced by design professionals including students, graduates and freelancers while taking their idea from sketch to prototype and then to market launch in India. The co-design space houses resources and facilities to assist with each phase of the design process. The on site ecosystem includes an ideation room with surfaces to doodle on, a co-working space, computer workstations with standard design software, a fully equipped prototyping workshop with machines from Makita, Ferm, Festool, Taparia, etc. The space also houses an inventory of materials of various types, including wood, foam, fabric, and processed wood.
The next big step in becoming a design entrepreneur is to bring your idea to market. CollabTherapy with its Thinking group from various backgrounds such as education, design, marketing, manufacturing, entrepreneurship, join mentors and lend a helping hand with mutually acceptable terms and conditions.
The founding team of Avik Soni, product designer of IED Barcelona and Ar. Sanjay Soni, one of the leading brand design consultants, believe that:
“With ‘Make-in-India’ as a call to action, it is crucial that the process-based production chain replaces the ‘Jugaad’ mindset to make Indian designs accepted worldwide. Design in India is the new buzzword. For new graduates of design schools who are familiar with basic production techniques and already know how to make their first prototype, existing manufacturing setups discourage innovations as a one-off production. Today’s market is made up of on-the-job trained staff and manufacturing houses that only cater to established design brands with large manufacturing orders. As design professionals, we understand the power of prototyping, so aim to bridge this gap by creating a transparent link between the creator and their needs. The process of it is governed by tight nondisclosure agreements and relevant intellectual property contracts to keep the idea safe.
The founding duo share a common vision for the company to become a one-of-a-kind collaboration center for the development and execution of ideas with an emphasis on promoting skills building, empowerment, design and entrepreneurship. This is what will truly resonate in building a new India with messages such as Make in India, Vocal for Local and Atamnirbhar Bharat.