Set in the early 1980s, Stranger Things is full of throwbacks, from musical undercurrents to heavy synths to period-perfect wardrobe aesthetics. For this special edition collection, a brave exploration of the Timex archives has resurfaced three cult classics from this iconic era: Timex Camper, Timex T80 and the unforgettable Timex Atlantis.
“With the Timex x Stranger Things collection, two cult franchises come together to create a capsule intrinsic to this moment in pop culture,” said Shari Fabiani, Senior Vice President of Brand Marketing and Creative Services, Timex Group. “Through rich storytelling and timeless design, these special edition styles proudly resurrect one of the most expressive decades in history that transcends all generations.”
Authentic Stranger Things graphics slip into all three styles of this otherworldly collection. Raised by Lucas Sinclair in the coming season, the original Timex Camper now imbues the shadows with an eerie INDIGLO® backlight and hidden image. The two digital watches, Timex T80 and Timex Atlantis, which made their first beginnings at the time of Will Byers’ mysterious disappearance in 1983, feature a personalized alarm with the melody Stranger Things. Viewers may have already spotted Sheriff Hopper’s Timex Atlantis in previous seasons, an iconic watch that Timex has reissued in his honor. Things really start to get weird once the clock strikes 3:00 p.m., revealing an upside-down number 3. The reason ? Only time will tell.
The Timex x Stranger Things capsule is available in three styles: Camper (40mm) INR 7,495, Timex T80 (34mm) INR 8,995 and Timex Atlantis (40mm) INR 7,495. Key features include a stainless steel bracelet or fabric strap, resin case and strap, INDIGLO® backlight, custom alarm and more.
The Timex x Stranger Things collection will be available for purchase from today on Timexindia.com. For more information on the collaboration with Stranger Things, visit www.timexindia.com.
You can now access the latest Timex X Stranger Things collection here: https://bit.ly/3O699UN
Source: The NPD Group/Retail Tracking Service, United States, traditional watches, based on units sold, Annual 2021
ABOUT THE TIMEX GROUP:
Timex Group designs, manufactures and markets innovative timepieces worldwide. Timex Group is a privately held company headquartered in Middlebury, Connecticut with several operating units and more than 3,000 employees worldwide. As one of the greatest watchmakers Worldwide, Timex Group companies produce watches under a number of well-known brands, including Timex, adidas, Furla, Gc, Guess, Missoni, Nautica, Salvatore Ferragamo, Ted Baker, Versace and Versus.
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SOURCE Timex Group India Ltd.